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Tag: aveda

December 18, 2017

What Makes Aveda Different?

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Aveda is a beauty industry household name. Their products and logo are things that most people are at least somewhat familiar with. Aveda products even have a distinct scent that most people recognize and love. What many people aren’t familiar with is the story and values behind the Aveda company.

The Beginning

Aveda was founded by an Austrian man named Horst Rechelbacher. He was an accomplished hairstylist who was working for some of the most famous people in Rome by age 17. When he turned 20 he started competing in and winning many of the 1960’s big hairstyling competitions. He traveled to many of these competitions which is what brought him to the United States in 1963.

Horst was in Minneapolis, Minnesota for a competition and was involved …

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What is an Esthetician?

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What is an esthitician? There are a few different segments within the beauty industry. Esthiology (or as you may know it, Esthetics) is one of these. Esthiology is the Aveda Institute’s name to describe what others might call their Esthetics programs. Esthiology includes many of the techniques and treatments that you can get to make your skin healthier and naturally beautiful. An esthetician is the person who provides those services.

What Does an Esthetician Do?

The job of an esthetician is to help you make your skin glow. They are armed with the knowledge of what products and treatments work with specific types of skin. Some services that you can get from a licensed esthetician may include:

Facials
Microdermabrasion
Exfoliation
Chemical peels
Plant-based peels
Facial massage
Much more

Where do Estheticians Work?

You can …

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October 2, 2017

Aveda Institute Featured NAHA Nominees

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The North American Hairstyling Awards (NAHA) is part of the Professional Beauty Association’s Beauty Week. It is held in Las Vegas every year and gives beauty industry professionals opportunities to network, display their talent, and create new styles and fashion designs. NAHA has 15 different categories that hair stylists can compete in:

Avant Garde
Editorial Stylist of the Year
Haircolor
Haircutting
Hairstylist of the Year
Makeup Artist of the Year
Master Stylist of the Year
Men’s Hairstylist of the Year
Nail Professional of the Year
Newcomer Stylist of the Year
Salon/School Design of the Year
Team of the Year
Student Hairstylist of the Year
Styling and Finishing
Texture

Within these categories, one winner is chosen out of several nominees.

How NAHA Works

NAHA competitors work with photographers and models to create entries for their chosen category. The competitor, or hairstylist, creates a look …

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September 5, 2017

New York Fashion Week: What Is It and How to Get Involved

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New York Fashion Week is one of the most exciting times for fashion and beauty junkies. It’s one of the biggest beauty industry events held in the United States. For many aspiring beauty industry professionals, being involved in these types of productions is the goal. It’s the dream. If you fit into this group of people, here’s a little bit of background information and some of the best ways to get involved in New York Fashion Week!

What is New York Fashion Week?

NYFW is a week long fashion event held in New York City where many of the latest and greatest designers come together and showcase their new styles and creations. All of the beauty industry’s big names will be in attendance. There are …

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July 26, 2017

Stress-Fix Saturday Yoga and Fitness Fusion

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Meet in the Street for Stress-Fix Saturday!

Join Aveda Institute Denver and FitLo Denver for two FREE fitness and yoga fusion classes, hosted on the 16th Street Mall (outside the Paramount Cafe) from 7:30 – 9 am. Enjoy the ambiance of downtown Denver with the Sound-Off Experience and the teachings of certified yoga instructor, Alicia Rae (@aliciarae_yoga) from Aveda Institute Denver, and certified fitness instructor Tricia Olson (@fitlodenver) from FitLo Denver.

Bring your workout shoes, dress in layers for cool and hot weather, sunscreen, water and don’t forget your yoga mat! Alicia and Tricia will blend the best of fitness and yoga techniques for a fusion guaranteed to Fix your Stress and get you ready for a Stress-Free Saturday!

Enjoy samples and network with presenting sponsors like …

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