Tag: natural

Aveda is a beauty industry household name. Their products and logo are things that most people are at least somewhat familiar with. Aveda products even have a distinct scent that most people recognize and love. What many people aren’t familiar with is the story and values behind the Aveda company.

The Beginning

Aveda was founded by an Austrian man named Horst Rechelbacher. He was an accomplished hairstylist who was working for some of the most famous people in Rome by age 17. When he turned 20 he started competing in and winning many of the 1960’s big hairstyling competitions. He traveled to many of these competitions which is what brought him to the United States in 1963.

Horst was in Minneapolis, Minnesota for a competition and was involved …