Aveda is a beauty industry household name. Their products and logo are things that most people are at least somewhat familiar with. Aveda products even have a distinct scent that most people recognize and love. What many people aren’t familiar with is the story and values behind the Aveda company.
Aveda was founded by an Austrian man named Horst Rechelbacher. He was an accomplished hairstylist who was working for some of the most famous people in Rome by age 17. When he turned 20 he started competing in and winning many of the 1960’s big hairstyling competitions. He traveled to many of these competitions which is what brought him to the United States in 1963.
Horst was in Minneapolis, Minnesota for a competition and was involved in an unfortunate accident with a drunk driver. During his recovery, he decided to settle in Minneapolis and call it home. He opened a chain of successful salons and did that for many years.
In 1970 Horst took a retreat to India where he discovered a new way of life. He learned and practiced the ancient art of Ayurveda which focused on balance of the mind, body, and spirit. It also taught him that this balance was an important ingredient in beauty. This renewed way of seeing things also served as the foundation and inspiration for his new company, Aveda.
The Aveda Difference
Why does the story of how Aveda was founded matter? The experiences and motivations that led to the founding of Aveda do make a difference. Aveda was founded on the belief that all things are connected. It was founded on the idea that beauty is about more than simply looking good, but it’s about feeling better about yourself too. The Aveda culture is less about the bottom line and more about making a difference in the world.
This means that if you’re looking at buying an Aveda product, you can buy with confidence. Aveda strives to create products that are natural and healthy for both earth and body. If you’re an aspiring beauty professional, the story behind Aveda can directly impact your life too.
As the Aveda company grew, they formed partnerships with schools. If you choose to go to school at an Aveda Institute, the culture, caring, atmosphere, products, and much more comes with that education. We pride ourselves on guiding and helping our students become amazing beauty pros and awesome human beings. We want our students to learn and grow personally as well as professionally.
Want to find out for yourself? Contact us to take a tour of your Inspire Greatness Aveda Institute campus to feel the difference!
Being an Aveda Institute Student
Becoming an Aveda Institute student can be like joining a family. It can be fun and exciting. Many, if not all, of our graduates have left school with great friends and a better understanding of what it means to be a beauty professional.
Here are a few examples of a what it can look like to be an Aveda Institute student:
- Jessica Baldwin, Student Spotlight
- Kat Unruh, Student Spotlight
- Tiffany Swafford, Day In The Life: Spa Student
In addition to becoming part of the Aveda family when you enroll as a student, there are some extra learning opportunities you can take advantage of. At Inspire Greatness Aveda Institute we encourage our students to apply to work or compete in:
Ready to Get Started?
Are you excited to join the Aveda family and to start making your mark in the beauty industry? Contact your campus. An admissions representative can help you build a plan to starting the journey to your dream career! We can’t wait to hear from you.