Aveda Institute Tucson

inspire greatness educator teaching students about makeup application

01 Feb The How and Why of Becoming a Beauty School Student

For many beauty professionals, working in the industry has always been a dream. The beauty industry is home to people who are passionate about what they do. Before they became beauty pros, however, they had to discover the best path to get them there. Everyone’s path to becoming a beauty pro is unique and special.

At the Inspire Greatness Aveda Institutes we want to do what we can to help you discover your path to becoming a beauty pro. Here’s a few things to help you decide if beauty is for you and how to get your start!

Perks of Working in the Beauty Industry

You may still be on the fence trying to decide if going into the beauty industry is a good choice. There’s lots of amazing reasons to work in the beauty industry. Just ask any beauty pro. You get to be creative and help other people feel beautiful. This can make for a very rewarding career. The beauty industry can also offer very flexible work schedules for those who want or need time to spend with family and friends!

If flexible schedules and the ability to create don’t do it for you, take into consideration how many options you’ll have. As a beauty professional you can choose from a wide variety of career paths. Examples include:

  • Hairstylist
  • Colorist
  • Product company representative
  • Salon manager
  • Salon owner
  • Freelance hair and/or makeup
  • Wedding makeup and hair
  • Editorial makeup and hair
  • Platform artist
  • Many more

Enrolling in Beauty School

Once you’ve decided that you’re ready to take the lead and become a beauty pro, you’ll need to enroll. Sometimes this step scares people. They aren’t sure if they can fit it into their lives or if they can afford it. Don’t worry. It’s not as scary as you think. To enroll in beauty school you should:

  1. Pick the campus that you want to attend – There are four Inspire Greatness Aveda Institute campuses in Arizona, Utah, and Colorado. Find the one closest to you.
  2. Schedule a tour of your campus – You can fill out a form here, and we’ll contact you to set up a tour. Don’t want to wait? You can also call us to schedule your tour immediately:
    Dever: 303-800-9042
    Provo: 801-305-4893
    Phoenix: 480-867-3916
    Tucson: 520-314-3172
  3. Take your tour – Show up with all the questions you can think of about becoming a beauty pro!

Taking a tour of your campus can help you figure out all the things your uncertain of. An admissions representative will show you around the school to let you see what it’s like to be a student. They’ll also tell you about financial aid which is available to those who qualify. They can explain how you can find out what you qualify for. This can help alleviate some of stress of not being able to afford school. During your tour the admissions representative can also walk you through the enrollment process.

cosmetology student curling a mannequin head's hair

Why Choose Aveda

At the Aveda Institute we take education seriously. We want our students to be prepared for anything that comes their way. To do this we invest in experienced educators who can help and teach students. Our students also get to learn in beautiful facilities with industry standard tools. In addition to knowledgeable educators and stunning campuses, our students get the Aveda culture and network. Once you experience it, you’ll fall in love!

Get Started!

If you’ve been thinking and dreaming of a career in beauty, contact us today! We can schedule a tour with you, show you around, and help you get started. Your journey to a beautiful career can start today! We can’t wait for you to become a member of the Aveda family!

Click Below to Learn More About Why People Love Cosmetology!

click here to learn more about why people love cosmetology

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Fit Lo girls riding stationery bikes.

16 Jul

Welcome featured partner, FitLo Denver. Aveda Institutes in Denver, Tucson, Phoenix and Provo are pleased to partner with local businesses and communities in our neighborhoods, to connect and offer our Aveda salons and spa services at a relaxed price. We recently welcomed Denver local business, FitLo so we could offer their team and network a special week of appreciation at Aveda Institute Denver.

It just so happens that Tricia Olson, creator of FitLo Denver, is one of our loyal guests and biggest fans of our spa services. “I love the facials, they are my fav here. It’s such an amazing value and service for the price. The students really do a great job and the Aveda products are exceptional. The Shampure aroma is my favorite.”

FitLo and Aveda Institute Denver have been able to partner on several fitness events to help support various causes and support the community. The teams have partnered again to host a Stress-Fix Saturday Fitness & Yoga fusion class, as a part of the Downtown Denver Partnership’s annual Meet in the Street event. Enjoy a free fitness and yoga fusion class on Saturday 7/29 and again on Saturday 8/26 at 7:30 am in front of the Paramount Cafe on the 16th Street Mall. This is a free, public event but tickets are required to reserve your space. Get your tickets on Eventbrite.com.

FitLo is the lowdown on where to get fit in Denver. FitLoDenver.com is a local community resource that was founded and created in Denver with the goal of helping you find your home studio and connecting with the local fitness and yoga scene.

FitLoDenver.com features fitness and yoga studio reviews, blogs and an event calendar to keep you updated on everything fitness and yoga in Denver. The FitLo Passport will take you on a tour of Denver’s best studios and gyms. If you haven’t found a home gym, or if you are looking for one, the FitLo Passport will help you discover new gyms and studios in a way that will allow you to connect to not only the studio’s workout, but also the community. If you have a home studio, this is an affordable way to connect with local fitness enthusiasts and discover new studios around town while still maintaining loyalty with your home studio membership.

If you are a local business to our Aveda Institutes in Denver, Tucson, Phoenix or Provo and you want to partner, connect with us! Visit us online or reach out to our Marketing Director, Anne Skubis for more information about our partnership program by emailing askubis@avedatucson.com.

 

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30 Sep We are here for you.


We are saddened to hear of the closing of Regency beauty schools nationwide. Our hearts go out to the team who have lost their positions and the students who have lost their education. We are here for you.

Professionals, if you would like to submit a resume please visit avedainspiregreatness.com/careers.

Students, we are committed to doing what we can to help you continue on your journey to a dream career. If you have questions about transferring to one of our campuses, please email, text, or call the following team members for the campus close to you:
Denver Kristy kfiore@avedadenver.com (720) 560-2155

Tucson Melanie mvindiola@avedatucson.com (520) 425-1700
Provo Kennedy kvermilion@avedaprovo.com (801) 448-2683
Phoenix Sarah slambie@avedaphoenix.com (480) 280-3781

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06 Sep Inspire Greatness Presents: Master Series with Christopher Hermann

Christopher Hermann

Inspire Greatness Aveda Institutes is proud to host Master Series productions in which we invite guest artists in the industry to inspire our students, team and network. This month, we are thrilled to welcome Christopher Hermann from Aveda Corp.

Christopher Hermann has been a member of the Aveda tribe since 1996. He began his career at Aveda as a Retail Educator, working with Aveda institutes, salon/spas and Experience Centers, and eventually transitioned into marketing to serve as the Global Marketing Manager of Pure-Fume™ and Personal Blends™.

Christopher later returned to education and focused his efforts on growing the global Experience Center business as Director, Retail Education. Christopher then served as Director, Learning and Development, where he developed programs and facilitated growth for the Aveda network globally. Christopher is currently the Director of Educator Development.

His focus is on growing a team of passionate, engaging and effective educators worldwide. Christopher is a certified facilitator for Franklin Covey® and Fierce Conversations®. He brings more than 25 years of knowledge, experience and passion for the industry and loves using real-life situations and humor to educate, motivate, inspire and create change.

The Inspire Greatness Aveda Institute Denver leadership team giggles at the chance to have their picture taken with the Aveda-infamous, Christopher Hermann at a recent leadership retreat. Christopher hosted a presentation on guest service.

The Inspire Greatness Aveda Institute Denver leadership team giggles at the chance to have their picture taken with the Aveda-infamous, Christopher Hermann at a recent leadership retreat. Christopher hosted a presentation on guest service.

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Massage with white background.

11 Aug Save Your Hands Master Series with LoraLee

LoraLee Kautz, Aveda Massage Coach and educator for Aveda Institute Denver has created an inspiring Master Series for our spa students that teaches techniques to help improve posture and increase longevity for estheticians and massage therapists.

“The goal is for you to feel better in your body years and years down the road than you do today. This workshop will teach you how to keep your body working well so you can be successful in your spa career for a long, long time – and feel great at the same time,” shares LoraLee.

LoraLee save your hands workshopCurrently, the average massage therapist or esthetician in this industry is only able to last about five years before the body begins to respond to the physical demands through aches, pains and injury. This Master Series is inspired to help practitioners enjoy longevity in their career by taking care of the body and preventing pain and injury. Loralee is passionate about helping others take care of themselves so she created this training to teach positive ergonomics and postures as a practitioner. Rooted in Ayurvedic philosophy, this class will guide you into learning how to take care of yourself so you can continue to take care of others, and be successful in the spa industry.

 LoraLee trained at the Utah College of Massage Therapy and completed the 815.5-hour long professional Massage Therapy Program in 2000.  Upon graduation she was offered a position as the Career Services Counselor for UCMT and later a chance to be a Teaching Assistant for Professional Development and Reflexology classes. After working on the business side for a while, LoraLee began working hands-on in the spa industry including Sego Lily Day Spa in Layton, Ut where she grew to become the Massage Team Lead. Eventually life brought LoraLee and her family to Colorado where she joined the spa team at Aveda Institute Denver. She continues to grow and learn as she’s achieved multiple certifications and leads students to becoming the best massage therapists.

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Nikki Black, Mrs. Arizona International standing in an orchard.

29 Jul Inspire Greatness Sponsors Arizona Mrs International

Nikki Black

Nikki’s story is inspired and one that fits perfectly into our mission here at Inspire Greatness Aveda Institutes: education, leadership, community and beauty, or as Nikki says, “I am learning how to build an effective lesson plan during the day, and how to perfectly blend eye shadow at night.”

Just recently, the Mrs. International Pageant, hosted in Jacksonville, Florida crowned the their winner. Inspire Greatness Aveda Institutes was pleased to sponsor Nikki Black, Mrs. Arizona International in her competition for the crown. Although she didn’t take home the title this year, her story of how she suddenly became Mrs Arizona International is worth a listen. Nikki is also sister to one of our Aveda Institute Phoenix cosmetology educators (and an Aveda Institute Denver graduate), Rae Black, who’s been a support with Nikki’s styling, hair and makeup. Before the competition last week, we caught up with Nikki to learn more about her experience.

Q: What is the Mrs. International Pageant all about?

A: The Mrs. International Pageant showcases the accomplishments of today’s married woman by giving them the opportunity to share their passion, commitment to their families and affiliation with the platform they support. This pageant system has been around for 27 years and is led by Mel and Mary Richardson. This system is successful due to its high ethical values and adherence to rules and regulations. I am honored to be a part this organization.

Q: Tell us how you got to this point and where you hope to go from here?

A: A last minute turn of events brought me here. I watched my friend spend the year as Mrs. Arizona International 2015. I thought it was an awesome opportunity for her but I did not necessarily see myself in her position. The Saturday before the Mrs. Arizona International competition, she called me and said a contestant had dropped out and asked if I would be willing to take the spot. After some consideration, and talking to my husband, I decided to go for it. On Monday my paperwork was complete and I was an official candidate. On Friday, I met with the official Pageant Coach after rehearsal. I competed Saturday morning and by that afternoon, I was crowned Mrs. Arizona International 2016. I was absolutely stunned, grateful and ready to promote my platform on a larger scale. As I move on to compete in this pageant, I will support my passion for teaching by sharing my love for Montessori education. I will also put time and effort into building a network of veteran teachers who are willing to share their experience with newer teachers. My long term goal is to build a foundation that supports teachers on a physical, mental and spiritual level. I believe that when we care for our teachers, our children excel and the future is bright.

Nikki and her sister, Rae

Nikki and her sister, Rae

Q: Why is this opportunity important to you?

A: This opportunity is important to me because it challenged me to really think about the kind of contribution I want make to the world. Pageantry, especially in this circuit, is about much more than beauty and evening gowns. It is about giving married women a way to give back to their communities and build a legacy that will thrive. It is also a wonderful opportunity to spread the word about Montessori and why I believe it is such a rich and inspiring method of education that really puts the children and their needs above all else.

Q: What has this journey been like since it started?

A: This journey has been a whirlwind! I am currently wearing two hats: Montessori teacher and Pageant Queen. I am doing my best to be successful in both areas, which means I’m spending time in front of my computer and wearing 5-inch heels! I am learning how to build an effective lesson plan during the day, and how to perfectly blend eye shadow at night. On top of that, I am maintaining my commitment to being the best wife and mother I can be; without the support of my family, none of this would be possible.

Q: What’s a typical “day in the life” with your current title?

A: A typical Saturday, prior to an appearance, would require waking up very early to get my makeup and hair done by my talented sister-in-law and Aveda educator, Rae Black. While I am gone, my husband wakes the children up and gets them ready for whichever sports’ game they may have that day. After cheering on my kids, I would go home to change into my appearance outfit, spend a couple hours at an event and then return home. Once I am home, I am mom again! My family and I may eat out at a restaurant or I would prepare dinner. We may catch a movie on Netflix or a new release in the theater. Then, suddenly, it is bed time for my children and work time for me. I usually stay up about three or four hours after they have gone to bed. I use that time to catch up with my husband, then I spend at least two hours on school work and Pageant work (which is a conservative estimate). I try my best to take Sundays completely off and dedicate my time to my family.

A typical weekday requires getting my children and myself dressed and ready for school. We arrive at school at 7:30 am and stay until 4:00 pm. Once we arrive at home, I would prepare dinner, then take one (or both) of my children to which ever sports’ practice they are participating in at that time. Once we arrive back home, the kids take showers and prepare for bed time. Once the kids are tucked in, I get busy with school work, Pageant preparation and planning for the next school day for another three to four hours. Then I go to bed, and we start the process all over again.

Aveda Be Curly Products

Aveda Be Curly Products

Q: How do you prepare for competition? Do you have a ritual or routine?

A: I am preparing for competition by doing a lot of research. I want to be knowledgeable about this pageant circuit, as well as the contributions of former title holders. I stay in close contact with my Pageant Director and Pageant Coaches, who provide tips on maintaining confidence in new situations and ways to present my best self. I also practice mindful meditation, which allows me to calm my nerves and stay open to new experiences. I will be using mindful meditation each day in Jacksonville—especially in the hours prior to competition.

7. What are your favorite Aveda products and why?

My love affair with Aveda started at least 10 years ago. It began with the Be Curly Curl Enhancer. For the longest time, I was searching for a product that would respect my natural curl, while adding definition and shine. What I did not expect was the softness that Be Curly gives my hair. I have also used Brilliant to add extra shine. I have recently fallen in love with the Be Curly Co-Wash and Dry Remedy Oil. I am really looking forward to exploring the skin care and cosmetic lines that are equally amazing. I love Aveda for their commitment to producing natural, plant-based products and the responsible sourcing of high-quality, naturally derived ingredients.

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18 Jul Inspire Greatness Presents: Master Series with Jim Pacifio

Jim_Pacifico

Inspire Greatness Aveda Institutes Denver, Tucson, Phoenix, Provo are proud to offer Master Series presentations on campus as a point of difference in our education. This July, we are pleased to welcome, Jim Pacifico.

Jim has been in the industry since 1970 and is currently the owner of Centre Salons and World Class Financial Services. In 2014, Jim was the recipient of Aveda Corporation’s “Lifetime Achievement Award”. Jim was honored by Aveda with this prestigious award last month for his many years of hard work, dedication and philanthropy work over the many years in the beauty industry…

Jim began his career in 1970 with Clairol, in 1980 he worked with Zotos and in 1986 he joined Aveda Corporation as the Vice President of Sales, Marketing and Education. In 1989, Jim moved to Southern California and became the Senior Vice President and General Manager at Caesar’s Beauty Products, exclusive Aveda Distributor. In 1991, he moved to Colorado and became the President and CEO of Pacifico’s Beauty Products, exclusive Aveda distributor for Colorado and Wyoming. His success led Pacifico’s to acquire a six-state region. In 2007 Jim merged his distribution back to Aveda to become the Consulting Vice President for Aveda Services, Inc. for the West Coast Region. This allowed Jim the opportunity to own his own Aveda Concept Salons; five Centre Salons & Spas in Colorado, one in Utah and one in California. He is also the owner and founder of World Class Financial Services which provides accounting services to over 100 Salons and Spas throughout the Aveda Network.

Dale with Jim and Van Council Jim has never lost sight of the community during this time. His philanthropy work over the years has been very generous. He has led his employees to raise money and awareness for many different charitable causes. Some examples: collecting food, toys and money for underprivileged children & their families, the homeless, Katrina victims, as well as raising money for clean water in our region. Jim latest quest in philanthropy work is leading his salons to fund-raise over $67,000 for the Breast Cancer Research Foundation; visit www.realbeautydenver.com for more info.

Jim is dedicated to providing legendary support to the beauty industry, its professionals and customers. His passion in the industry is evident in his desire to improve the salon industry as well as giving back to the community.

 In 2014, Jim was the recipient of Aveda Corporation’s “Lifetime Achievement Award.” Jim was honored by Aveda with this prestigious award last month for his many years of hard work, dedication and philanthropy work over the many years in the beauty industry.

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Catwalk for water recycled soda can dress.

07 Apr Inspire Greatness Cat Walk for Water for Aveda Earth Month 2016

Inspire Greatness Institutes take the stage for the annual Aveda Earth Month tradition: Cat Walk for Water. The Institutes in Denver, Colo and Phoenix, Ariz have already walked the walk and their sister Institutes in Provo, Utah and Tucson, Ariz will soon launch their shows, all in honor of Earth Month 2016.

Aveda Institute Denver kicked off their Earth Month events with their Cat Walk for Water on Saturday, April 4 alongside partner salon, La Tierra Salon and Day Spa in which 40 models took the stage and featured hair, makeup and upcycled looks inspired by recycling, composting and pollution. Looks were created by team, students and graduates. The show opened with a special sound healing featuring a drum circle, didgeridoo and chant to invoke the intention to create transformation: the idea that when we come together as a community with a common goal, we can transform and create change. The intention for this show is all about water conservation and supporting local partner, Western Resource Advocates to protect water resources in the West. The show raised $3,000 to go towards Aveda Institute Denver’s goal of $65,000. Aveda Institute Denver Phoenix also kicked off their Earth Month with their Cat Walk for Water and raised $1,800 from their show.

The shows primarily focus on hair and makeup using only Aveda products; however, some models did wear upcycled garments made from various materials like Aveda packaging, Aveda color tubes, paper products, aluminum foil sheets, soda cans, plastic water bottles, post-consumer goods, compostable materials that naturally return to the earth, and materials donated by Eco Products, a Boulder-based company supplying natural compostable materials like cups, plates, cutlery.

The Provo Institute is changing up the Cat Walk for Water theme with a fashion show called “Fashion 2 Trashion'” featuring designs made out of recycled materials and materials from Kinabuti, a Nigerian-based design house. The show is presented by the team and students on Earth Day, Friday 4/22 at 6 pm. Tickets range from $10-$42. Aveda Institute Tucson will host its Cat Walk for Water on Saturday, 4/23 at 6 pm. The show carries the same theme as Denver and Phoenix but will be hosted at the Arizona History Museum. Tickets are available on Eventbrite.com and range from $15-$40.

All shows support Earth Month partner, Western Resource Advocates. Visit the Inspire Greatness Institutes on Instagram for more pictures from the shows and future show info @inspireaveda.

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protect water, protect what you love.

22 Mar World Water Day

Exactly one month away from Earth Day, today we celebrate WORLD WATER DAY. Here, at Inspire Greatness Aveda Institutes in Denver, Colo; Tucson and Phoenix, Az and Provo, Utah we are naturally, inspired to take a moment of wellness to reflect on water conservation locally and clean water rights globally.

water drop colors

Our Institutes are each working to raise various amounts to collaborate with the entire Aveda global network to raise $6.5 million for Earth Month causes around the world. Here in the Rocky Mountain West, we are partnering with Western Resource Advocates to focus on water conservation with the Colorado River. Currently we are in a 14-year drought which has cause the Colorado River Basin (where the river meets the sea) to be dry for over 20 years. The Colorado River currently feeds seven states and three major cities, including Los Angeles and Las Vegas. In 20 years, the Colorado population alone is expected to double from nearly 4 to 8 million people.

In short, we are running out of water. Today, on World Water Day, we are given the gift of awareness. Today we can take a moment and ponder that the average person uses 200 gallons of water daily: water to grow foods, water for lawns and gardens, water to bath, water to wash dishes, water for laundry, water to drink. In our salons/spas we use water daily for services from shampooing guests and mixing water into products so our usage increases exponentially.

Through our efforts at Aveda to raise funding for Earth Month projects and initiatives, we have made positive change. In partnership with Global Green Grants, Aveda has worked to provide clean water resources to developing countries and communities. Mostly recently we helped create water resources for communities in India where we source our Amla for some of our products like Thickening Tonic and Invati. Years ago, about 1.2 billion people lacked access to clean, safe water. Currently this number has decreased to 750 million. Locally, Western Resource Advocates has been working with state, city and county on having sustainable solutions to water. Colorado, for the first time ever, now has a water plan!

Change is happening, thanks to our Aveda network and to supporters like you. We invite you to help us make a difference today. Visit our Crowdrise account to make a donation to our Earth Month campaigns in any of our locations: Denver, Phoenix, Tucson or Provo. Visit our area Facebook pages to find out about upcoming events like our annual Hair & Makeup Shows, Walk for Water, Services for the Earth and other initiatives.

Dry Shampoo

You help us make a difference. So, raise a glass of clean, fresh water – because we are so lucky we can just turn on a faucet and have access to water – and make a toast to honor World Water Day. Craving a creative way to save water? Consider our Shampure Dry Shampoo! Skip the shower, save water and still keep your hair feeling clean, fresh and ready-to-style! Or purchase our limited-edition Light the Way Earth Month Candles for a $12 donation, which will help provide water to a family of six for six months!

Aveda Earth Month 2016 – Think Global. Act Local.

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Aveda water drop image.

10 Mar Water Tips in and out of the Salon and Spa

Water Conservation in and out of the Salon and Spa 
Prepared by Aveda

Take these steps in your salon, spa, institute, Experience Center, and even home to save water. By using water more wisely you can help to save this precious resource and save money, too.

fresh face

Identify and complete these simple water conservation measures which are applicable to your business:

Contact your water utility to schedule a water use survey of your facility. Surveys are usually free and provide an easy way to identify the most effective means to save water in your salon/spa.
Keep an eye on your water bill and the water meter. A higher than usual water bill could signal a leak. Learn to read your water meter and review your bill for unusual increases to catch problems early and prevent additional, costlier problems. Click here for more info

Simple Water-Saving Tips

  • Turn off water when not in use (e.g. between cleansing and conditioning hair) and when rinsing color use the following steps to save water:
  • Rinse with water.
  • Turn water off.
  • Emulsify for 1 minute.
  • Rinse again.
  • Take the Water Flow Test: Use a bucket and a timer to measure how many gallons of water you use per minute for sinks, shampoo bowls and showers. Aim for a goal of 2.5 gallons per minute or less to avoid water waste.
  • Regularly check for and repair all leaks in your facility.
  • Remind staff to turn off water when not in use (e.g. between cleansing and conditioning hair).
  • Change window-cleaning schedule from “periodic” to “as required.”
  • Use dry-floor cleaning methods, followed by damp mopping, rather than spraying or hosing
    with water.
  • Retrofit existing fixtures and appliances to realize greater water savings.
  • Replace pre-1992 toilets with low-flow 1.6 gallon-per-flush toilets.
  • Install water saving devices such as low-flow aerators in kitchen-type faucets, low flow showerheads, ultra-low-flush toilets, water efficient washing machines and self-closing faucets. Ask your water utility about available rebate programs in your area. www.h2ouse.org/action/index.cfm
  • Choose water efficient washing machines. Look for horizontal-axis washers that are ENERGY STAR qualified.
  • Look for the WaterSense® label when choosing plumbing and landscaping fixtures such as faucets, toilets, etc. You can view all current WaterSense® certified products at http://www3.epa.gov/watersense/products/

Aveda water drop image

Outdoors/Landscaping

  • Mulch all non-turf areas.
  • Sweep your sidewalks and other hard surfaces with a broom rather than spraying with a garden hose.
  • Use repeat cycles when watering lawn or shrubs in clay soils (if you are planning to water for 8 minutes, water twice for 4 minutes each).
  • Modify your existing irrigation system to include drip irrigation, where feasible.
  • Test irrigation sprinklers 4 times per year to ensure proper operation and coverage.
  • Repair all broken or defective sprinkler heads, nozzles, lines and valves.
  • Adjust sprinklers for proper coverage—optimizing spacing and avoiding run-off onto paved surfaces. Your local water utility may be able to assist you with sprinkler adjustments.
  • Choose water-efficient shrubs, native plants and ground cover in place of turf.
  • If installing new turf, limit area and use drought-tolerant species.
  • Space sprinkler heads so the water from one sprinkler head reaches the adjacent
    sprinkler head.
  • Install rain shut-off devices as part of the irrigation/landscape control measures.
  • Renovate existing landscape to include native and drought-tolerant plants. (Water efficient landscape guidelines are available from your county extension service or local water agency/utility.)

protect what you love

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