29 Apr The Inspire Greatness Team at London Fashion Week
For the past few years, our staff and students have had the incredible opportunity to participate in Fashion Week. Designers and stylists across the globe want to work with Aveda because of our professionalism, quality products, and dedication to sustainability. This year, we traveled across the pond to London for Spring Fashion Week, which happened from February 14th-19th, 2019.
“Aveda has been sending artists to fashion week for many years,” says Sherrie Adduci, Digital Brand Director of Inspire Greatness Aveda Institute Tucson. “Our schools started participating about five years ago. We allow students to send a video application to us to be a part of the experience. Dozens apply from each campus.” The chosen students will then take online classes to prepare for fashion week. They learn everything they need to know about creating the looks and getting the right vibe.
For this fashion week, our students got to work on shows for Roberta Einer, Roksanda, and Ashley Williams London. The looks for all of these lines were natural and undone rather than intense and glamorous.
With a focus on textiles and classic techniques, Roberta Einer designs playful, experimental clothing. The pieces feature are highly detailed with hand-sewn embroidery and embellishments, creating a couture look you won’t see elsewhere.
Roskanda’s cocktail dresses pack a punch. Not only are they vividly colored, but they also have unique silhouettes and interesting textures. This line is feminine, modern, and focused on the strength of women.
This contemporary, quirky line is known for its logos and graphic pop style. With humorous slogans, recognizable images, and vintage shapes, this brand embodies the youthful, fun side of London.
The Fashion Week Experience
About 20 Inspire Greatness students attended Fashion Week with two chaperones, one for hair and one for makeup. Brad Van Dyke, Aveda Director Education and Director of Spa on the North America Team, oversaw the whole event. Sherrie was the students’ chaperone for makeup. She was there to serve as a guide and resource, as well as step in to do makeup when needed. “It was my first time there. It’s a little bit scary and nerve-wracking, but it’s an adrenaline rush,” she says. “You get to do what you love. It goes by quickly and then you wish it wasn’t over.”
This opportunity was a great chance for our students and staff to meet and work with designers, models, and stylists that they’ve admired on social media for years. “People wanted to work with the Aveda brand because of our beliefs [and commitment] to the environment,” Sherrie says. “They had high expectations for our students because every Aveda student they’d had before was professional.”
Aveda Opens Doors
These are the kinds of experiences you can be a part of as an Inspire Greatness Aveda Institute student. Aveda is respected across the globe for its quality and ethos. That means our students have access to a wide variety of educational resources and training opportunities. If you want a chance to be part of Fashion Week or another exciting event, contact us today. We’d love to answer any of your questions about applying to one of our programs!