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February 15, 2018

Aveda is the Meaning of Love

February is the month of love for many people around the world, but at Aveda, love is a part of everyday life! Love is at the very core of what Aveda does. Aveda is about loving yourself, the people in the world, and the world itself. Aveda’s founder, Horst Rechelbacher, encapsulated this philosophy and created Aveda to spread his message of love and natural beauty to the world. Here’s a video about Horst Rechelbacher and his love for natural beauty:

Love Lights Up the Cells

Horst Rechelbacher lived his entire life with passion, enthusiasm, and love.

“When you do something out of pure love, you’re automatically successful.”

Maybe that success is because you made someone else happy, made the world a better place, or improved yourself by being a more loving person. Love imbues people with the power to do and become more, and that power resonates through the earth and all the people who live on it. Aveda isn’t just about beauty, it’s about living a more beautiful lifestyle.

That love translates to how Aveda runs as a business. Aveda has grown into the global beauty empire it is now because of that love. Horst always encouraged people to be conscious of their impact on the environment and the people around them. Aveda products live by that same philosophy, taking careful consideration for how products influence the world.

Ayurveda, the Roots of Aveda

Later in his life, Horst began having health difficulties that came from his fast-paced lifestyle as a beauty professional. His mother helped revitalize his health with the use of herbs, yoga, and meditation. Like many other people, Horst was seeking for a more balanced way of life. His search brought him to India, where he learned the ancient tradition of Ayurveda.

Ayurveda is a naturalistic practice of health and medicine in India that has been around longer than recorded history. It focuses on using plants found in nature to heal and strengthen the body and mind.

Aveda adopts many of Ayurveda’s philosophies. We embrace the use of botanical substances while protecting the beauty of the earth, and that practice is passed down to Aveda programs as well. Our students are brought up in a school culture that encourages wellness and a thoughtfulness for the world around them!

The Aveda Difference

Living an Aveda lifestyle isn’t just about the way you live your life, but also about the way you improve the lives of everyone around you. Are you interested in learning more about natural beauty? Check out one of our Aveda programs to find out how you can make the world a better place!

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