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September 5, 2017

New York Fashion Week: What Is It and How to Get Involved

New York Fashion Week is one of the most exciting times for fashion and beauty junkies. It’s one of the biggest beauty industry events held in the United States. For many aspiring beauty industry professionals, being involved in these types of productions is the goal. It’s the dream. If you fit into this group of people, here’s a little bit of background information and some of the best ways to get involved in New York Fashion Week!

What is New York Fashion Week?

NYFW is a week long fashion event held in New York City where many of the latest and greatest designers come together and showcase their new styles and creations. All of the beauty industry’s big names will be in attendance. There are runway shows back-to-back and sometimes they happen simultaneously, so there’s never a dull moment.

Attending NYFW is not easy. You can’t simply buy a couple tickets and show up (well, you can but it’s going to cost you a fortune). Most attendants are invited to this prestigious event or gain access because they are members of a relevant news or industry publication, like Vogue or Vanity Fair. For this reason, you may need to have some sweet connections if you plan on going to NYFW.

new york city skyline

When is New York Fashion Week?

NYFW is held twice a year. Once in February and again in September. Each time the event lasts for 7 to 9 days and each day is packed full of runway shows and fashion displays for the entire day. It’s basically a week of heaven for those who love fashion and beauty!

History of New York Fashion Week

There is a rich history behind NYFW that dates all the way back to 1943. During this time, fashion industry leaders started an event called Press Week. This event was created during World War II when fashion industry gurus were unable to travel to Paris and bring new trends and styles back with them. Press Week featured designers from the U.S. and gave the American fashion industry a place to strut its stuff.

After many years, Press Week evolved into an integral part of the fashion world and became what is now known as New York Fashion Week. NYFW is regarded as one of the top fashion events and is grouped in the same category as Paris, Milan, and London fashion weeks.

Behind the Scenes

There are a lot of moving parts that makes NYFW work. There are the designers who create what is being showcased, the makeup artists who do the makeup for the models, and the hairstylists who do the hair. There are also the cosmetic brands, like Aveda, who provide the necessary products for those makeup artists and hair stylists. All of these people come together to create a week of magic at NYFW.

The Aveda Team

As mentioned earlier, Aveda plays a major role in NYFW. One big way they do this is by putting together a team of talented beauty professionals to work backstage. These pros work feverishly on the makeup and hair of the models. It’s an entire week of non-stop action. This team comes from different places within the Aveda network through a competitive application process. Becoming a member of the Aveda Team for NYFW is an experience that is certain to set you apart from many of the other beauty industry professionals.

One group of candidates for the NYFW Aveda Team are those who attend an Aveda Institute beauty school. At Inspire Greatness Aveda Institute, we encourage our students to apply to be part of the Aveda Team. Working in the fast pace of NYFW is one of the best learning experiences a beauty school student could hope for and our courses are designed to give our students the tools they need to thrive in such a setting.

If you dream of a career in the beauty industry and imagine yourself working backstage, this is one of the best ways to make it a reality.

Joining the Team

Contact us at Inspire Greatness to find out more about what it takes to become a beauty professional and to work backstage at events like NYFW. We pride ourselves in offering amazing opportunities like these for our students to take advantage of. In addition to NYFW, Inspire Greatness students can take part in the editorial remix, London Fashion Week, Beacon, The North American Hairstyling Awards, or a study abroad program. These opportunities are provided to give our students experience and exposure to some of the most competitive beauty industry jobs out there.

Join the Aveda family at Inspire Greatness. We can’t wait to hear from you!

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