March 22, 2016
Exactly one month away from Earth Day, today we celebrate WORLD WATER DAY. Here, at Inspire Greatness Aveda Institutes in Denver, Colo; Tucson and Phoenix, Az and Provo, Utah we are naturally, inspired to take a moment of wellness to reflect on water conservation locally and clean water rights globally.
Our Institutes are each working to raise various amounts to collaborate with the entire Aveda global network to raise $6.5 million for Earth Month causes around the world. Here in the Rocky Mountain West, we are partnering with Western Resource Advocates to focus on water conservation with the Colorado River. Currently we are in a 14-year drought which has cause the Colorado River Basin (where the river meets the sea) to be dry for over 20 years. The Colorado River currently feeds seven states and three major cities, including Los Angeles and Las Vegas. In 20 years, the Colorado population alone is expected to double from nearly 4 to 8 million people.
In short, we are running out of water. Today, on World Water Day, we are given the gift of awareness. Today we can take a moment and ponder that the average person uses 200 gallons of water daily: water to grow foods, water for lawns and gardens, water to bath, water to wash dishes, water for laundry, water to drink. In our salons/spas we use water daily for services from shampooing guests and mixing water into products so our usage increases exponentially.
Through our efforts at Aveda to raise funding for Earth Month projects and initiatives, we have made positive change. In partnership with Global Green Grants, Aveda has worked to provide clean water resources to developing countries and communities. Mostly recently we helped create water resources for communities in India where we source our Amla for some of our products like Thickening Tonic and Invati. Years ago, about 1.2 billion people lacked access to clean, safe water. Currently this number has decreased to 750 million. Locally, Western Resource Advocates has been working with state, city and county on having sustainable solutions to water. Colorado, for the first time ever, now has a water plan!
Change is happening, thanks to our Aveda network and to supporters like you. We invite you to help us make a difference today. Visit our Crowdrise account to make a donation to our Earth Month campaigns in any of our locations: Denver, Phoenix, Tucson or Provo. Visit our area Facebook pages to find out about upcoming events like our annual Hair & Makeup Shows, Walk for Water, Services for the Earth and other initiatives.
You help us make a difference. So, raise a glass of clean, fresh water – because we are so lucky we can just turn on a faucet and have access to water – and make a toast to honor World Water Day. Craving a creative way to save water? Consider our Shampure Dry Shampoo! Skip the shower, save water and still keep your hair feeling clean, fresh and ready-to-style! Or purchase our limited-edition Light the Way Earth Month Candles for a $12 donation, which will help provide water to a family of six for six months!
Aveda Earth Month 2016 – Think Global. Act Local.