Ayurveda

15 Feb Aveda is the Meaning of Love

February is the month of love for many people around the world, but at Aveda, love is a part of everyday life! Love is at the very core of what Aveda does. Aveda is about loving yourself, the people in the world, and the world itself. Aveda’s founder, Horst Rechelbacher, encapsulated this philosophy and created Aveda to spread his message of love and natural beauty to the world. Here’s a video about Horst Rechelbacher and his love for natural beauty:

Love Lights Up the Cells

Horst Rechelbacher lived his entire life with passion, enthusiasm, and love.

“When you do something out of pure love, you’re automatically successful.”

Maybe that success is because you made someone else happy, made the world a better place, or improved yourself by being a more loving person. Love imbues people with the power to do and become more, and that power resonates through the earth and all the people who live on it. Aveda isn’t just about beauty, it’s about living a more beautiful lifestyle.

That love translates to how Aveda runs as a business. Aveda has grown into the global beauty empire it is now because of that love. Horst always encouraged people to be conscious of their impact on the environment and the people around them. Aveda products live by that same philosophy, taking careful consideration for how products influence the world.

Ayurveda, the Roots of Aveda

Later in his life, Horst began having health difficulties that came from his fast-paced lifestyle as a beauty professional. His mother helped revitalize his health with the use of herbs, yoga, and meditation. Like many other people, Horst was seeking for a more balanced way of life. His search brought him to India, where he learned the ancient tradition of Ayurveda.

Ayurveda is a naturalistic practice of health and medicine in India that has been around longer than recorded history. It focuses on using plants found in nature to heal and strengthen the body and mind.

Aveda adopts many of Ayurveda’s philosophies. We embrace the use of botanical substances while protecting the beauty of the earth, and that practice is passed down to Aveda programs as well. Our students are brought up in a school culture that encourages wellness and a thoughtfulness for the world around them!

The Aveda Difference

Living an Aveda lifestyle isn’t just about the way you live your life, but also about the way you improve the lives of everyone around you. Are you interested in learning more about natural beauty? Check out one of our Aveda programs to find out how you can make the world a better place!

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Aveda Rituals book cover

24 Jan Balancing Beauty and Wellness during Kapha Season

Aveda is rooted in the traditions of Ayurveda, an ancient healing system originating in India. Ayurveda has influenced all forms of modern and alternative medical and healing practices and involves the art of balancing mind, body and being. Fast-forward to today, Aveda’s products and services are inspired by the idea of it’s founder, Horst Rechelbacher, that beauty and wellness work well together. Horst’s vision is also rooted in the Ayurvedic tradition. Products should be healthy and made of pure ingredients rather than toxic petrochemicals and synthetics. Products can be a part of the wellness process.

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Ayurveda focuses on balance of the three doshas: Vata (air/infinity energy), Pitta (fire/water energy) and Kapha (water/earth energy). Each of us has a blend of all three of the doshas that govern our mind, body and soul (being). Some of us have more Vata energy so we experience more air and infinity qualities like being cold, dry, quick in movement, enjoy change, have high energy and have a lighter, thinner body frame.

Vata doshas also exhibit dry hair and skin, usually show more nervous energy and have active, restless and creative minds. Vata’s can also be inconsistent and unreliable. Those who have more Pitta energy show more fire/water qualities like being determined, strong leadership, strong focus and sustainable energy. Pitta’s usually have an athletic build, have sensitive skin and have a higher body temperature. They are natural leaders and inspire easily but can also have high tempers and get angry easily. Kapha’s are considered the most fortunate in Ayurveda because they are less likely to become ill and are able to stay in balance more so than the other doshas. Kapha’s usually have thick, lustrous skin, hair and nails. They tend to carry more weight and move slower. Kapha’s are methodical thinkers, loyal and trustworthy.

The doshas also represent the three seasons in Ayurveda and govern certain times of the day:

 

Kapha season = mid-January to mid-May
Pitta season = mid-May to mid-September
Vata season = mid-September to mid-January

Kapha time = 6 am to 10 am / 6 pm to 10 pm
Pitta time = 10 am to 2 pm / 10 pm to 2 am
Vata time = 2 am to 6 am / 2 pm to 6 pm

Currently we are in Kapha season so no matter what our dominant dosha is, we all experience the elements of water and earth this time of year: slow, thick, heavy, dense, cold and fluid. This is the time of year to slow down, catch our breath and reflect inward more. It’s a time to eat heavier and nourishing meals, rest more often and take time to enjoy life. There’s a delicate balance to drawing in the richness of Kapha energy to soothe and nourish without becoming too sluggish, tired or withdrawn. Daily rituals involving beauty and wellness will help to ensure there’s balance during this time of year.

Kapha daily rituals:

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  • rise between 2 – 6 am, waking after 6 am is Kapha energy so it’s more difficult to wake up during heavier, slow energy
  • start with morning stretches, yoga, exercise or meditation to get the body and mind moving and unstuck
  • take pride in self-grooming with hair, skin and aroma – use only natural ingredients and non-synthetics so as not to add more toxins to the body
  • dry brush to help boost skin circulation, remove dead skin cells, and increase skin elasticity
  • drink two glasses of warm water with lemon or apple cider vinegar to help purify the body of toxins
  • enjoy a simple yet hearty breakfast every morning between 6 – 10 am
  • make lunch the biggest meal of the day between 10 am – 2 pm
  • enjoy time to be creative and inspired
  • take time to tune-in and appreciate life
  • eat a simple dinner before 7 pm and allow time for the body to digest and rest before bed
  • minimize TV and screen time, especially before bed

 

Too much Kapha energy can increase feelings of depression, withdrawal and disconnection. To balance the winter blues, it’s important to stay on routine and make the effort to be social and stay active. There’s less sun energy this time of year so it’s also important to enjoy sunshine by being outdoors when possible as well as increase Vitamin D3 intake. This is a great time to indulge in personal stress-relieving rituals like massage, facials, and play with new hair styles or makeup.

CoBeautifying Radiance Polishming soon to Aveda is the new Beautifying Radiance Polish – the perfect balancing solution during kapha season. This rich and luxurious body scrub will slough away dry skin cells and stimulate skin’s circulation, creating a nourished and beautiful glow.

Aveda’s services are rooted in Ayurveda and use the principles of this healing system to create balance through the products and services. Experience an Elemental Nature spa treatment that is customized to your current dosha or elemental nature of earth, water, fire, air or infinity. For more information about rituals and Aveda products visit www.aveda.com or check out the book Aveda Rituals, by Horst Rechelbacher, founder of Aveda.

Prepared by Alicia Parks Christus for Inspire Greatness Institutes. Alicia is the marketing team lead at Aveda Institute Denver and a certified yoga instructor. She teaches Ayurveda and yoga classes and has led Ayurvedic wellness programs and yoga teacher trainings. For more information email achristus@avedadenver.com or follow along @aliciaraeyoga.

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